Project Blue PH

I joined Project Blue PH in 2021 as part of the creative team, contributing visual assets that supported the organization’s campaigns, advocacy, and educational initiatives. As the organization grew, I took on increased responsibility and later became Creatives Committee Head from 2022 to 2024, leading the direction and execution of its visual communications.

In this role, I handled and oversaw a wide range of creative outputs — from social media graphics and campaign visuals to infographics, posters, and printed materials such as books and educational resources. I worked closely with other committees to translate complex environmental topics into clear, engaging visuals that were accessible to a broad audience.

Beyond design execution, I helped set creative direction, maintain visual consistency across platforms, and ensure that materials aligned with both the organization’s mission and campaign goals. This experience strengthened my ability to balance storytelling, clarity, and purpose-driven design while working within a team-led, impact-focused environment.

This case study highlights my experience in creative leadership, campaign design, and multi-format visual communication within a non-profit setting.